Collapsible display device



April 5, 1938. QUWERKERK 1 2,113,237

COLLAPSIBLE DISPLAY DEVICE Filed May 12, 1937 2 Sheets-Sheet 1 INVENTO 647M Ou WER/(Qk BY v / a XTIQRNEY' April 1938- H. OUWERKER-KV 2,113,237

COLLAPS IBLE DISPLAY DEVICE Filed May 12, 1957 2 Sheets-Sheet 2 INVENTOR, 644w 0a WE/PKERK BY zgm ORNEY.

Patented Apr. 5, 1938 UNITED STATES 2,113,237 COLLAPSIBLE DISPLAY nnvion Han Ouwerkerk, Amsterdam, Netherlands, as-

signor to Einson-Freeman 00., Inc.-, Longlsland City, N. Y., a corporation of Delaware Application May 12, 1937, Serial No. 142,175

8 Claims.

My present invention relates generally to display devices, and has particular reference to an improved collapsible structure.

The type of device to which my invention is primarily applicable is usually composed of cardboard or equivalent bendable sheet material; and the device is of the variety which may be collapsed into substantially flat condition for convenience inmanufacture, shipping, and storage.

The present device is characterized by its extreme simplicity, and by a unique attention-arresting quality.

In the embodiments herein chosen for illustration, the device is employed for the purpose of advertising a brand of cigarettes, and constitutes a structure adapted to be set up on a store counter, in a window, or in some similar position. It is to be understood, however, that the broader phases of my invention are not restricted to the depiction or advertising of any particular commodity.

Briefly, the present device consists of a front wall, a horizontal base hinged to the bottom edge of the front wall, an upright brace hinged to the base along a line which intersects said bottom edge at an angle, and a display card carried by the brace and projecting obliquely through a slot in the front wall.

I achieve the foregoing objects, and such other objects as may hereinafter appear or be pointed out, in the manner illustratively exemplified in the accompanying drawings, wherein- Figure 1 is a perspective View of a device constructed in accordance with the present invention;

Figure 2 is a cross-sectional view taken substantially along the line 2-2 of Figure 1;

Figure 3 is a plan view of the blank from which the device is made;

Figure 4 is a front elevational view of a modification;

Figure 5 is a cross-sectional view taken substantially along the line 5-5 of Figure. 4;

Figure 6 is a rear perspective view of the device of Figure 4; and

Figure 7 is a plan view of the blank entering into the construction of Figure 4.

The embodiment of Figures 1, 2, and 3 is composed of a single blank of flat sheet material such as cardboard. The blank is suitably configured, and is provided with fold lines, so that when it is set up it produces a self-supporting structure of the character shown most clearly in Figure 1. It will be observed that there is an upstanding front wall ill with a horizontal slot ll therein. Hinged to the bottom edge I2 is a horizontal base 13. In this embodiment, this base is connected to the front wall along the entire length of the bottom edge 12, and the base is preferably of the triangular shape shown. 5

Hinged to the end I4-of the base is the upright brace l5 and hinged to the latter along the steeply inclined line lGiis the display card [1. In the illustrated embodiment, this display card has the configuration of a cigarette. This card is adapted 10 to project obliquely through the slot 1 I, so that the bottom portion of the card is arranged in front of the front wall [0.

The bottom edge of the card I! may or may not be caused to con-tactwith the floor upon which the device is stood. The device is amply rigid and self-supporting whether or not this edge contacts with the floor.

Since the front wall I0 may bear any suitable indicia or advertising matter, it is apparent that 0 an extremely simple and attractive display device is produced from the integral blank of Figure3. p

In the embodiment of Figures4-7, thedi'splay card I8 is a separate element, but the front wall,

the base, and the upright brace are formed of a single blank of normally fiat sheet material such as cardboard.

In this embodiment, the horizontal base I9 is hinged, along the line 20, to only one end portion of the front wall 21. The upright brace 22 is hinged, as at 23, to the base l9, but is in this case positioned behind the front wall 2| instead of being in alignment with the end edge of the front wall, as in Figure 1. provided with the attachment flap 24 which is hinged to the brace along the sharply inclined fold line 25. The flap 24 is secured to the card H3 in any suitable manner, preferably by adhesive.

The front wall 21 of this device is similarly provided with the horizontal slot 26, and the card 18 projects obliquely through this slot so that its lower portion is positioned in front of the front wall 2]. In this embodiment, however, it will be observed that the card I8 is arranged in an angular disposition as viewed from the front, this arrangement adding to the attractive attentionarresting quality of the device.

The device of Figures 4-7, while composed of two blanks, is in some respects preferable to the I structure of Figures 1-3, because there is less waste of material involved in originally cutting out the card l8 and the blank v shown most clearly in Figure 7.

It will be understood that the term card- The upright brace 22 is 35 board, as used herein and in the appended claims, is intended to refer to any equivalent sheet material.

In general, it will be understood that changes in the details, herein described and illustrated for the purpose of explaining the nature of my invention, may be made by those skilled in the art without departing from the spirit and scope of the invention as expressed in the appended claims; It isQtherefore, intended that these details be interpreted as illustrative and not in a limiting sense. 5

Having thus described my invention, and illustrated its use, what I claim as new and desire to secure by Letters Patent is-- 1. A collapsible cardboard display device comprising a slotted front wall, a horizontal base hinged to the bottom edge of said front wall, an upright brace hinged to said base along a line intersecting said bottom edge at an angle, and a display card carried by said brace andprojecting obliquely through said slot.

2. A collapsible cardboard display device comprising a slotted front wall, a horizontal base hinged to the bottom edge of said front wall, an upright brace hinged to said base along a line intersecting said bottom edge at an angle, and a display card carried by said brace and projecting obliquely through said slot, said front wall, base, and brace being formed .of a single normally fiat blank. I I v 3. A collapsible cardboard display device comprising a slotted front wall, a horizontal base hinged to the bottom edge of said front wall, an upright brace hinged to said base along a line intersecting said bottom edge at an angle, and a display card hinged to said brace andprojecting obliquely through said slot. I x I 4. A collapsible cardboard display device comprising a slotted front wall, a horizontal base hinged to the bottom edge of said front wall, an upright brace hinged .to said basealong a line intersecting said bottom edge at an angle, and a display card hinged to said brace and projecting obliquely through said slot, said front wall, base, brace, and card being formed of a single normally fiat blank.

5. A collapsible cardboard display device comprising a slotted front wall, a horizontal base hinged to the bottom edge of said front wall, an upright brace hinged to said base along a line intersecting said bottom edge at an angle, and a display card carried by saidbrace and projecting obliquely through said slot, said front wall, base, and brace being formed of a single normally flat blank, and said brace being provided with a hinged flap to which said card is secured.

6. A collapsible cardboard display device comprising a vertical front wall with a substantially horizontal slot therein,a horizontal base hinged to the bottom edge of said front wall, a vertical brace-hinged to said base along a line perpendicular to said bottom edge, and a display card carried by said brace and projecting obliquely downwardly through said slot.

7. A collapsible cardboard display device comprising a vertical front Wall with a substantially horizontal slot therein, a horizontal base hinged to the bottom edge of said front wall, a vertical brace hinged to said base along a line perpendicular to said bottom edge, and a display card carried by said brace and projecting obliquely downwardly through said slot, said front wall, base, and brace being formed of a single normally fiat blank, and said card being hinged to said brace along an oblique line.

8. A collapsible cardboard display device comprising a vertical front wall with a substantially horizontal slot therein, a horizontal base hinged to the bottom edge of said front wall, a vertical brace hinged to said base along a line perpendicular to said bottom edge, and a display card hinged to said brace along an oblique line and projecting obliquely downwardly through said slot, said front Wall, base, brace, and card being formed of a single normally fiat blank.

HAN OUWERKERK. 

